Throughout the year, we deliver vital information to our industry through a comprehensive communication program that covers a wide range of topics, across the full spectrum of vehicles and channels.
The one place to find everything you need to know about High Point Market
Twelve e-newsletters (six for each Market) inform potential attendees and opt-in subscribers of new products and trends, business and Market-related tips & insights, and upcoming at-Market events. These newsletters also provide access to our online registration system.
Sixteen promotional emails (eight for each Market) remind and encourage potential attendees to register for the upcoming Market.
Email programs with media partners also supply information about the upcoming Market and assistance with registration.
Our Social Media program keeps home furnishings professionals connected with High Point Market via our industry’s most popular platforms:
Comprehensive digital advertising program promotes Market to attendees at other international furniture shows and lets past registrants know when the online registration system is open.
A robust program, including all major furniture and design industry publications, announces Market dates and directs all members of the home furnishings and design trades to our online registration system.
Produced in partnership with International Market Centers, Resource, Pocket, Designers, Furniture, and Accessories guides provide a comprehensive catalog of Market showrooms in digital and printed form.
The official High Point Market Field Guide provides transportation system information, and breaks Market down into eight distinct neighborhoods to facilitate wayfinding and encourage exploration.
At-Market signs assist with wayfinding and promote Market Authority sponsored events.