What We Do:

Communications

Throughout the year, we deliver vital information to our industry through a comprehensive communication program that covers a wide range of topics, across the full spectrum of vehicles and channels.

HighPointMarket.org

The one place to find everything you need to know about High Point Market

  • Exhibitor locations, descriptions, product images, and press materials
  • The full schedule of educational, networking, and social events for the upcoming Market
  • Perspectives on products and trends from industry experts, trade and consumer media, and our exhibitors
  • Tips and insights on how to manage your business, build sales, and have an inspiring and productive Market experience
  • Videos that capture great Market moments, preview new product introductions, and celebrate the industry leaders who are the faces of HIgh Point Market
  • Complete guidance and tools to plan your trip to High Point
  • Special information for our international guests
  • Showroom hours and dates for upcoming Markets
  • How to contact High Point Market Authority
  • MyMarket planning tool allows guests to save their showrooms and events for anytime, anywhere access – and sync their selections to the High Point Market App
  • Links to our MediaLink and Exhibitor Services websites.

Email Communications

Twelve e-newsletters (six for each Market) inform potential attendees and opt-in subscribers of new products and trends, business and Market-related tips & insights, and upcoming at-Market events. These newsletters also provide access to our online registration system.

Sixteen promotional emails (eight for each Market) remind and encourage potential attendees to register for the upcoming Market.

Email programs with media partners also supply information about the upcoming Market and assistance with registration.

Social Media

Our Social Media program keeps home furnishings professionals connected with High Point Market via our industry’s most popular platforms:

Digital Advertising

Comprehensive digital advertising program promotes Market to attendees at other international furniture shows and lets past registrants know when the online registration system is open.

Print Advertising

A robust program, including all major furniture and design industry publications, announces Market dates and directs all members of the home furnishings and design trades to our online registration system.

Market Guides

Produced in partnership with International Market Centers, Resource, Pocket, Designers, Furniture, and Accessories guides provide a comprehensive catalog of Market showrooms in digital and printed form.

The official High Point Market Field Guide provides transportation system information, and breaks Market down into eight distinct neighborhoods to facilitate wayfinding and encourage exploration.

Signage

At-Market signs assist with wayfinding and promote Market Authority sponsored events.